A term for it

I've written that I don't like the term "Vegan" because it implies a whole culture that I find pompous, self-satisfied, and negative. But it has left me without a good label for the way in which I wish to eat and I don't want that to lead to an identity crisis.

Dr. Colin Campbell in his book, The China Study called what he recommends plant-eating, which is accurate but lacks appeal for me.

The term herbivore is accurate, and although I am certainly a direct competitor with ground-hogs, it is too clinical for me.

So, I've decided to say I mostly eat produce.

The Produce Diet has a nice ring to it, doesn't it?

The free dictionary says that produce is "Farm products, especially fresh fruits and vegetables, considered as a group". Maybe that doesn't include grains. Maybe that doesn't include labratory-tofu products. But, a good name for something should evoke an emotion and an idea at the same time.

Have you ever watched people shopping for produce?

They pick stuff up. They pinch it. They smell it. They slow down. I think there are good vibes there and I like that about this name.