I went grocery shopping over the weekend and was on the lookout for negative food advertising. The winner, which surprised me, was not a vegetarian or vegan convenience food (although they did prove competitive).
The winner was Ian's chicken nuggets which doesn't have this impressive list....
NO Artificial Flavors
NO Artificial Colors
NO Preservatives
NO Wheat!
NO Gluten!
NO Casein!
NO Milk!
NO Eggs!
NO Nuts!
NO Soy!
The product is at-bottom dryly described as, "Nugget Shaped, Breaded, Skinless Chicken Patties". Words like "juicy", "delicious", "tempting", "satisfying", or "savory" are absent.
This must mean that as consumers we care too little about flavor, and waste too much energy on the negative.
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